Crafting clear, inviting text is about more than just choosing a “nice” font—it’s about guiding your reader through your content with purpose and clarity. In this article we’ll cover:

• What makes text readable
• How to establish a clear typographic hierarchy
• Practical CSS techniques to implement both

---

1. Why Readability Matters

Good readability…

• Reduces cognitive load
• Encourages engagement and comprehension
• Improves scan-ability for skimmers

Key factors

• Typeface choice (serif vs. sans-serif)
• Font size & line-height
• Line length (ideal: 45–75 characters)
• Contrast (WCAG AA at minimum)

---

2. Typographic Hierarchy: Guiding the Eye

Hierarchy is your roadmap. It tells the reader:

1. “Here’s the big idea” (Primary headings)
2. “Here’s how it breaks down” (Subheadings)
3. “Here are the details” (Body text, lists, captions)

2.1 Heading Levels

• H1: Page or article title
• H2: Section headings
• H3: Sub-sections
• H4–H6: Minor call-outs, code snippets, asides

Maintain a clear size/weight difference at each level.

2.2 Beyond Size: Weight, Color & Style

• Font-weight: Bold for headings, regular for body.
• Color accents: Use sparingly to highlight key phrases.
• Whitespace: Generous margins, padding, and line gaps reinforce structure.

---

3. CSS Patterns & Code Samples

Here’s a simple scale using root‐relative units:

:root {
  --font-size-base: 1rem;      /* 16px */
  --scale-ratio: 1.25;
}

h1 {
  font-size: calc(var(--font-size-base) * var(--scale-ratio) * var(--scale-ratio) * var(--scale-ratio)); /* ~2.0rem */
}
h2 {
  font-size: calc(var(--font-size-base) * var(--scale-ratio) * var(--scale-ratio)); /* ~1.56rem */
}
h3 {
  font-size: calc(var(--font-size-base) * var(--scale-ratio)); /* ~1.25rem */
}
body {
  font-size: var(--font-size-base);
  line-height: 1.6;
  max-width: 60ch;
  margin: auto;
}

Tips

• Use ch units for max-width to keep lines ~60 characters.
• Keep line-height between 1.4–1.8 for readability.

---

4. Best Practices & Accessibility

• Test at small viewport widths, large text sizes, and different devices.
• Ensure color contrast ≥ 4.5:1 for body text.
• Provide enough whitespace around headings to separate sections.
• Use semantic HTML—screen readers rely on <h1>…<h6> and lists.

---

5. Putting It All Together

1. Define your scale. Start with a base font size and a clear ratio.
2. Map your headings. Assign sizes, weights, and spacing.
3. Test & iterate. Preview on multiple screens, solicit feedback.

By thoughtfully combining readability with hierarchical structure, your content won’t just look good—it will guide readers effortlessly from headline to conclusion.

---

Happy designing!