Readability & Typographic Hierarchy

Improve legibility with a clean sans-serif body font, clear typographic hierarchy, and practical CSS techniques.

Readability & Typographic Hierarchy

Crafting clear, inviting text is about more than just choosing a “nice” font—it’s about guiding your reader through your content with purpose and clarity. In this article we’ll cover:

  • What makes text readable
  • How to establish a clear typographic hierarchy
  • Practical CSS techniques to implement both

1. Why Readability Matters

Good readability…

  • Reduces cognitive load
  • Encourages engagement and comprehension
  • Improves scan-ability for skimmers

Key factors

  • Typeface choice (serif vs. sans-serif)
  • Font size & line-height
  • Line length (ideal: 45–75 characters)
  • Contrast (WCAG AA at minimum)

2. Typographic Hierarchy: Guiding the Eye

Hierarchy is your roadmap. It tells the reader:

  1. “Here’s the big idea” (Primary headings)
  2. “Here’s how it breaks down” (Subheadings)
  3. “Here are the details” (Body text, lists, captions)

2.1 Heading Levels

  • H1: Page or article title
  • H2: Section headings
  • H3: Sub-sections
  • H4–H6: Minor call-outs, code snippets, asides

Maintain a clear size/weight difference at each level.

2.2 Beyond Size: Weight, Color & Style

  • Font-weight: Bold for headings, regular for body.
  • Color accents: Use sparingly to highlight key phrases.
  • Whitespace: Generous margins, padding, and line gaps reinforce structure.

3. CSS Patterns & Code Samples

Here’s a simple scale using root‐relative units:

:root {
  --font-size-base: 1rem;      /* 16px */
  --scale-ratio: 1.25;
}

h1 {
  font-size: calc(var(--font-size-base) * var(--scale-ratio) * var(--scale-ratio) * var(--scale-ratio)); /* ~2.0rem */
}
h2 {
  font-size: calc(var(--font-size-base) * var(--scale-ratio) * var(--scale-ratio)); /* ~1.56rem */
}
h3 {
  font-size: calc(var(--font-size-base) * var(--scale-ratio)); /* ~1.25rem */
}
body {
  font-size: var(--font-size-base);
  line-height: 1.6;
  max-width: 60ch;
  margin: auto;
}

Tips

  • Use ch units for max-width to keep lines ~60 characters.
  • Keep line-height between 1.4–1.8 for readability.

4. Best Practices & Accessibility

  • Test at small viewport widths, large text sizes, and different devices.
  • Ensure color contrast ≥ 4.5:1 for body text.
  • Provide enough whitespace around headings to separate sections.
  • Use semantic HTML—screen readers rely on <h1>…<h6> and lists.

5. Putting It All Together

  1. Define your scale. Start with a base font size and a clear ratio.
  2. Map your headings. Assign sizes, weights, and spacing.
  3. Test & iterate. Preview on multiple screens, solicit feedback.

By thoughtfully combining readability with hierarchical structure, your content won’t just look good—it will guide readers effortlessly from headline to conclusion.


Happy designing!

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